Intelligence, playbooks, and tools for the creator economy
The creator economy is no longer a sideshow in the advertising industry — it's the main act. This week's TV upfront presentations made that clear, with creator content appearing across multiple major media companies' advertiser pitches as a legitimate vehicle for reaching younger audiences. That shift is happening alongside a staggering market forecast: the influencer marketing sector is projected to surge from roughly $28.78 billion today to $182.57 billion by 2032, a 30.2% CAGR driven largely by AI-powered creator commerce. Europe alone counts 8.64 million income-generating creators and a €28 billion market expected to hit €135 billion by 2032. If your team is still treating influencer spend as a line-item experiment rather than a structural budget commitment, the window for repositioning that strategy is closing faster than these numbers suggest.
Read Full Digest →The biggest pressure point hitting your deals right now is measurement. A new study finds that 86% of U.S. media planners would shift more linear budgets to connected TV if show-level targeting and re...
The clearest signal across today's feed is that the line between creator content and traditional media infrastructure is dissolving fast. YouTube's Brandcast presentation this week positioned the plat...
The creator economy is accelerating its push into institutional legitimacy on multiple fronts this week, and your deals are directly affected. The EU Council is piloting a program to give up to 10 con...
The numbers coming out of this week demand your attention: U.S. digital video ad spend is on track to surpass $80 billion in 2026, digital advertising posted 22.1% year-over-year growth in Q1, and CTV...
How creators and IP owners unlock new revenue through strategic brand partnerships, licensing, and content monetization.
Get the Playbook →Frameworks, case studies, and strategies behind the world's most effective story ecosystems — from transmedia architecture to measuring story ROI.
Get the White Paper →Creator and brand programs designed around the transmedia Liquid Storytelling Framework — and the reality that building, scaling, and monetizing modern media requires human-validated AI planning, not just AI output. Every program pairs proven operators with the tools, frameworks, and feedback loops you need to actually ship.
A small-group live session on ad formats, integration strategies, and pricing frameworks — with live Q&A so you leave with answers specific to your situation. Built on models we've been running for over a decade.
Reserve Your Seat →
We tear apart your current brand approach — content, audience data, pricing, pitch materials, sales process — and hand you a brand-readiness scorecard plus a prioritized action plan you can execute immediately.
Book Your Audit →
We come to you. An intensive in-person engagement that rebuilds your brand-partnership infrastructure from the ground up — tiered packaging, rate cards, pitch decks, reporting frameworks, and a go-to-market plan.
Request Information →
A complimentary evaluation of your brand's story architecture — where you're strong, where you're leaving value on the table, and what a transmedia story ecosystem could look like for your brand.
Get Your Assessment →
A full-day working session with your brand team. We map your current content landscape, identify expansion opportunities, and build a transmedia framework tailored to your brand and IP.
Book Your Workshop →
Elevate builds and executes your liquid storytelling strategy end-to-end — content creation, platform expansion, audience growth. We become your story ecosystem partner at scale.
Request Information →