Creator-economy intelligence, every morning
The biggest structural story hitting your deals today is the official close of the $110 billion Paramount–Warner Bros. Discovery merger, creating a new publicly traded media giant. That consolidation ...
The measurement frameworks your deals have relied on for a decade are breaking down simultaneously. Follower count — long the de facto Nielsen box for creator pricing — has lost credibility as platfor...
The biggest structural story hitting your deals right now is the closing of a landmark media merger that unites two major streaming brands under a single parent company. Rather than collapsing the two...
The biggest story in your feed this week is the acceleration of institutional money into creator infrastructure. A major live-entertainment company has backed a new creator-management rollup founded b...
The biggest structural story you need to track right now is the convergence of traditional entertainment capital and creator-native infrastructure. A major $110 billion Hollywood merger is finalizing ...
The clearest pattern in your feed right now is the aggressive conversion of organic creator content into paid ad inventory — and it's happening simultaneously across multiple platforms and toolsets. O...
The clearest signal in today's feed is that creator marketing has crossed a credibility threshold: 48% of brands now report 3x or greater ROI from creator programs, up from 37% just a year ago. But th...
The single biggest pattern in this 48-hour window is the acceleration of AI into every operational layer of the creator and advertising economy — and your team needs to understand what that means for ...
Two converging forces are reshaping how your campaigns get measured and optimized. First, the integration of mobile in-app action data with connected TV performance measurement — now live between majo...
The biggest structural story you should be tracking right now is the rapid professionalization of creator-economy infrastructure. A new investment vehicle launching at the Zurich Summit is giving prof...
Two signals you should be tracking closely this week: creator-led commerce is accelerating at a pace that demands your attention on affiliate infrastructure, and the debate over owned revenue versus b...
The most important data point hitting your desk right now comes from a Deloitte survey of 3,518 U.S. consumers: audiences who trust a creator's recommendation are 2.5 times more likely to convert than...