Creator-economy intelligence, every morning
The creator-to-streaming pipeline is accelerating faster than most talent managers and distributors have modeled. Major streaming platforms are moving from one-off licensing experiments to Hollywood-s...
The biggest structural story you need to track right now is the acceleration of Hollywood-style talent lockups for digital creators. A major streaming platform has moved well beyond experimental licen...
The affiliate commerce race is heating up again, and your brand partnerships strategy needs to account for a newly re-activated major platform. Instagram quietly re-entered the creator affiliate comme...
The most consequential move for your media buying strategy this week is the FTC's settlement requiring major ad holding companies to abandon coordinated brand safety practices that regulators say effe...
Two structural forces are colliding this week in ways that demand your attention. First, a major social platform is cutting roughly 1,000 full-time employees — about 16% of its workforce — with leader...
The biggest structural story in your ad budget right now is the projected inversion at the top of the digital advertising market. For the first time ever, one social platform is forecast to overtake s...
Two regulatory and standards-setting developments are converging that will directly affect how your deals get structured and how your talent operates. A new certification program backed by major platf...
The data landing this week demands your attention across two parallel tracks: creator monetization is maturing fast, and the infrastructure supporting it is being rebuilt around AI and audience intell...
The creator economy is undergoing a structural shift from influence-for-hire to IP ownership and equity participation. iShowSpeed's anime series in development at Big Shot Pictures—with Netflix's One ...
The creator economy is accelerating toward institutional scale, with two deal signals dominating the 48-hour window: Bent Pixels' $23M acquisition of Sunny State Agency and the $10M raise for Livid vi...
The most consequential 48-hour shift for Elevate Pictures sits at the intersection of creator commerce and platform infrastructure. Instagram's rollout of in-Reels affiliate tagging (up to 30 products...
The creator economy is entering a new phase of institutional scale. EMARKETER projects U.S. creator marketing spend will surpass $21.1B in 2026—more than doubling since 2022—as brands move beyond soci...