Creator-economy intelligence, every morning
The creator economy is no longer a sideshow in the advertising industry — it's the main act. This week's TV upfront presentations made that clear, with creator content appearing across multiple major ...
The biggest pressure point hitting your deals right now is measurement. A new study finds that 86% of U.S. media planners would shift more linear budgets to connected TV if show-level targeting and re...
The clearest signal across today's feed is that the line between creator content and traditional media infrastructure is dissolving fast. YouTube's Brandcast presentation this week positioned the plat...
The creator economy is accelerating its push into institutional legitimacy on multiple fronts this week, and your deals are directly affected. The EU Council is piloting a program to give up to 10 con...
The numbers coming out of this week demand your attention: U.S. digital video ad spend is on track to surpass $80 billion in 2026, digital advertising posted 22.1% year-over-year growth in Q1, and CTV...
The talent infrastructure around creators is tightening fast, and your deal pipeline should reflect that. A prominent beauty creator just signed with a major global talent agency for representation ac...
Two major structural forces are converging on your deal pipeline right now. U.S. viewers aged 2–34 now spend over 60% of their TV time on streaming, and CTV reaches 77% of U.S. homes — numbers that ar...
On the infrastructure side, the operational gap between campaign ambition and execution capacity is closing fast — but through technology, not headcount. A new AI platform launched this week promises ...
On the creator commerce front, a major retailer is rebuilding its creator affiliate infrastructure from scratch after winding down a 2023 program that frustrated partners — a cautionary tale for any o...
The biggest structural signal hitting your desk today is the convergence of AI-powered commerce infrastructure and creator monetization. A leading creator monetization platform is unveiling an agentic...
Two structural shifts are converging that your team needs to price into every campaign plan right now. First, the balance of power in influencer marketing is visibly tilting away from creator-direct s...
The regulatory grace period your industry has enjoyed is officially over. Australia has already banned minors under 16 from social media, the UK has launched a formal consultation, and a major platfor...