Creator-economy intelligence, every morning
The platform landscape shifted measurably this week, and your distribution strategy needs to reflect it. YouTube now leads Netflix in average daily minutes per user globally — 99.1 versus 93.4 — accor...
The creator economy's infrastructure layer is visibly under construction right now, and your competitive edge depends on how quickly you adapt. Talent management is professionalizing through tradition...
On the monetization side, a creator commerce CEO is making a pointed argument that follower counts are a vanity metric compared to owned customer lists. One creator on a direct commerce platform holds...
Talent movement is flashing real signals for you to act on. One of YouTube's longest-standing collective structures — a 13-year partnership with 18.4 million subscribers — is dissolving as its anchor ...
The biggest monetization signal you need to watch right now is the $100M multi-year video distribution deal secured by Jay Shetty's 'On Purpose' podcast, with at least three competing nine-figure bids...
The biggest deal signal hitting your dashboard right now is the nine-figure podcast distribution agreement that sees a motivational creator's show land on two major streaming platforms simultaneously,...
The biggest monetization signal hitting your desk today is the $100 million exclusive deal that pulled a top-tier life coaching podcast off YouTube and onto two competing streaming platforms simultane...
Two structural shifts in how creators and brands find each other are crystallizing right now. A new creator-led sponsorship model flips the traditional brief model — instead of waiting for brands to p...
Two structural forces are converging on your planning cycle right now. First, the ad infrastructure beneath you is shifting fast: a major holding group now forecasts that 75% of all ad spend will be a...
Two major signals are converging this week that demand your attention: platforms are cracking down on content fraud while industry bodies are racing to professionalize the creator supply chain. One ma...
The biggest structural signal this week is the acceleration of creator-as-institution deals. A major talent agency signing a business media couple and their executive team — not just for speaking gigs...
Two major forces are colliding in your market this week: AI is fundamentally repricing credibility in the creator economy, and the data is now specific enough to act on. A Fortune analysis argues that...